Mobile websites Operation

Once the mobile websites and apps have been published, what else should merchants do after? It is known your traffic won’t have too much growing if the websites or apps are left alone without any operations. So what we need to do maintain mobile products in a good level?

Before that, let us consider some possible entrances of mobile websites (see the picture below for reference).

Entrance 1: This person is your old client. He is free today and just visits the website randomly. Thus the main page is the first visiting page.

Entrance 2: Your mobile websites is found by users via search engine. When customers click the links into the website, they should see product details page or one category page.

Entrance 3: Consumers visit your website by advertises links. The first page they are directed to should be product details page or one category page as well.

Entrance 4: Consumers are connected to online website by image or location recognition, or QR code from offline world. They are directed to main page, or one category page, or product details page, or even shopping cart. In other words, directed pages are the following pages of entrance 1, 2, 3.

In summary, typical mostly visited pages are main page, category pages and product details pages. The most important thing is to avoid high bounce rate. Among these three pages, main page is related to operation tightly than others. So the question is how to operate the main page? 

Regarding the question above, next article will explain in details.