Tips for m-commerce 2

As we acknowledge mobilisation will bring more orders and traffics to merchants, we still have to think the issue again. Will it really change our future life that shopping with a smaller screen? The answer is given in the previous article. Mobile device shopping won’t really change our life except that it is connected between online digital world and offline physical life at any time and any place.

Today your shopping experience is like the chart below:

In the near future your shopping experience will be like the chart below:

       1)       Mobile devices combine with offline and online medias

When customers watch TV or read magazines, pass by a street-by advertisement, they can be directed to your online world via mobile device with further interface actions.

How to operate it? Taking an offline advertisement as an example, generally the merchant put their website on the advertisement. However, users may give up to do further visiting because it is not easy to input website address in the mobile phone. That brings a conclusion that it is vital for users to input information from real world to mobile phone, or their smart phones are able to capture information from real world easily. Otherwise, users have to type many words which lead to promotion failure.

For human beings, there are five feelings: vision, hearing, tasting, smelling and touching, while nowadays mobile devices have three feelings: vision, hearing and location (which human beings don’t have). Thus in order to avoid too much information input for users, merchants should utilise the three feelings of mobile devices. And mobile devices are able to recognise its current location and provide relative services to users.

TV Advertisement: Use smart phone camera to capture TV image and submit to cloud server. Server can recognise the TV programme user is watching. Now it is widely used by Kancart web API service.

Broadcast Advertisement: Similar with TV, voice recognition technology can also help mobile phone to recognise the broadcast channel user is listening.

Offline actions: Users will be directed to the relative online content which depends on their current location and direction of camera. As a result, the users will be attracted easily due to their interesting.

Magazines: QR code is not essential for some magazines because their cover is featured itself. Users take a photo by their smart phone and then will be directed to online store easily.

2)         Mobile devices combine with real shops and online stores

In recent years real shops are under pressure because online stores have lower prices than them. However online stores are not able to replace real shops thoroughly due to shopping experiences. Users can try the products before a final purchase decision is made. So what’s next? Because both real shops and online stores have their own advantages, therefore the combination by smart phone is most suitable for both of them. For example, a user is interested in one product online but he wants to have a try before purchasing. Then the user will be directed to nearest real shop according to his location. On the contrast, if a customer wants to buy a product in a real shop with online price, what he needs to do is scanning this product and his smart phone will lead him to online store directly. As a result, real shops and online stores can share with their traffic respectively.

3)         Shopping experiences changing

If the customer is not sure if she wants to purchase one item at the offline store, she can take a photo and ask her friends for help on SNS sites.

Once a purchase decision is made, she can process to payment. Unfortunately, she forgets to bring her wallet today. That is all right. She only needs to scan the QR code in the invoice and all payment details will display on her smart phone.

If she wants to continue shopping without bringing too many products, then she only needs to notify the merchant to ‘deliver to Shipping Address’. This relaxing customer walks out of this store then head to the next.

The second day she receives her products that bought yesterday. She satisfies the high quality products and takes a photo and uploads online via her smart phone and then shares with her friends at SNS sites. Good products comments and happy shopping experiences will promote your brands and bring more clients and orders.

The above descriptions outline the real life in probably just two or three years. The most important trend for e-commerce is offline to online. Your consumers can be connected to online world at any time and interface with you. A decade later, as the development of human-machine interface technology, mobile devices will become smaller and easy to operate and detect the real world. Everyone will have a smart assist terminal to connect you to online world at any time at any place.